Brand Endurance – How to create a brand that lasts

  While it would be amazing to start up a business, make a lifetime’s worth of money in a year and then sell it on, we all know that’s unlikely. So you want a business that provides you with a decent income for the foreseeable future. You want a business that...

Brand Evolution   – Why you should continually evolve your brand

    What is brand evolution? Well you’ve been through a branding process. You’ve optimised your strategy; you’ve decided on your essence; you know what your “voice” is; all the different sectors of your business are clear on your brand so you can give your...