Imagine you’re an investor. You’re looking to invest. You sit down to go through the numerous pitch decks and video elevator pitches you’ve received. Video no.25: “um, I kind of, um, my business em going to make a…”. It’s a swipe left from you! ...
You write an excellent two page executive summary, an investor hands you £50k. Simple. Not quite. Realistically, the exact opposite is more likely to be true – you write a bad two page executive summary, an investor doesn’t even consider your application and you...
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