In the spirit of Christmas, and always ones to make a link between all things and branding we’ve subjected Santa Claus to our “7Es of brand” to see how he measures up: ❄️ Essence This is the “raison d’etre” for the...
What is your brand equity? It’s not how much profit you earned this year, although it definitely contributes to it. It’s not the value of your company assets nor the revenue. It’s something more intangible but even more important. It’s how much your brand is worth. ...
Actions speak louder than words. A man is judged by his deeds, not by his words. Saying is one thing, doing is another. Cliche overload but you get the message. You need to actually execute your brand strategy. And you need to execute it well. ...
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